Brand fundamentals refers to the essential elements and core principles that define and guide a brand's purpose, vision & values.

The story is the basis for the strategy. How to be culturally relevant for the consumer.

The Positioning Statement describes the product and the consumer and how the product solves a problem/need of this consumer. The goal of the Positioning Statement is to align marketing efforts with the Value Proposition, so that it can be communicated consistently.

The Value Proposition is a small summary that states why a consumer would want to buy from us. It describes how we are different from the competition, sometimes with an overview of the benefits of our brand.

The marketing strategy is a Game Plan. It is a funnel of the marketing knowledge into a strategy that then will be the guidance of the marketing actions.

The strategy includes market & consumer segmentation, definition of target audiences, setting of objectives as well as budgets.

The creation of a comprehensive plan that outlines how the brand will convey its messages to its target audience to achieve specific business/marketing objectives.

Creating, refining, and evaluating innovative ideas to effectively address customer needs and differentiate a brand in the marketplace. Both for products/services as well as communication.

The Brand Identity consist of all the elements that make up the brand and create the image of the brand in the consumer’s mind. The elements are both visual (colors, logo, imagery, etc.) as well as verbal (slogan, tone-of-voice, naming, etc.).

Brand architecture is the logical, strategic and relational structure of all brands in the portfolio.

The goal is to clarify brand perception, reduce confusion and maximize market opportunities.

Discovery & creation of the best brand collaborations

With vast experiences in global brand & marketing management, we are happy to evaluate any challenge you might have to deal with.